|Medical Marketing Expertise
At the core of what we do is our unique ability to navigate the healthcare industry. Beyond a deep understanding of the drug approval process and the many rules and regulations that govern the pharmaceutical industry, we understand your marketing goals.
There are many companies out there that can book celebrity endorsers and spokespersons, but if they don’t understand the intricacies of your business they can end up costing you a lot more than their booking fees – perhaps even jeopardize your brand. At Rx Celebs, we pride ourselves on our knowledge within the field of medical marketing and health-related public relations.
Finding the right celebrity is often the critical element of your marketing strategy, whether it’s to launch a new drug, generate interest around the acquisition of a new medication or simply to breathe new life into a more mature brand. With more than 40 years of working with celebrities, the team at Rx Celebs knows what makes a great spokesperson and how to leverage that to your advantage.
Rx Celebs Proprietary Products
Whether it’s a multimillion-dollar ad campaign or supplying talent for industry conferences, the team at Rx Celebs initiates every project for our clients with the same considered approach. We determine the exact elements of what the campaign truly needs based on our analysis methodology called RxCelebDiagnostics™. Once we assess the results, program execution, market penetration and desired demographic impressions using RxCelebDiagnostics™ we deliver an evaluation and celebrity rendering model from our database.
In addition to this uniquely tailored diagnostic approach, what makes Rx Celebs a best in class service provider is our proprietary celebrity database, RxCelebSearch™, an information resource that has become well-known within the industry. RxCelebSearch™ is comprised of the personal and family health history of thousands of celebrities, and it’s just one of the many advantages of partnering with Rx Celebs.
Relationships That Matter
Rx Celebs prides itself on relationships with pharmaceutical and biotech companies and their agencies. We do more than broker other’s celebrity clients. Our experience negotiating with agents and managers, and our unique understanding of the requirements of various celebrities, whether Olympic icons, movie stars or Pop Stars, allows us to keep the process cost effective and timely.
In addition to accessing vast amounts of data, the team at Rx Celebs has solid and long-standing relationships with every A-level agent and manager in the entertainment business. When they look for pharmaceutical campaigns for their clients they come to us because they trust our expertise. As a result, we’re usually contacted first with any confidential information regarding celebrities before anything hits the trades. It’s a critical advantage that helps keep our information accurate and reliable.
With our specialization in the pharma/healthcare industry we’re tied into the latest trends, inside information and recent drug approvals, which allows us to keep our finger on the pulse of the industry. So whether we’re working directly with pharma companies, or PR companies that rely on us for our expertise in this area, we have the resources needed to maximize any messaging.
When you partner with Rx Celebs you also get the clout of having expert negotiators working on your behalf to make the process go as smoothly as possible. We’ve been on both sides of the table representing talent, pharmaceutical companies and their agencies. As a result, we are uniquely positioned to anticipate any potential issues and work proactively to manage the process so that our clients can stay focused on the campaign at hand.