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  PRWeek
Amgen moves finance exec Judy Gawlik Brown to lead comms role
Fri, 15 Feb 2019 20:03:17 Z
Brown replaced Ray Jordan in the position.

UnitedHealth alum Matt Burns to lead comms for Blue Cross and Blue Shield plans
Mon, 11 Feb 2019 18:10:22 Z
Burns was named VP and chief communications officer, a newly created role at the health insurer.

CVS Health names Aetna's Kathryn Metcalfe as chief communications officer
Tue, 05 Feb 2019 21:40:29 Z
Aetna's comms leader has moved into the top comms spot of the newly combined entity.

Maitland and Will.i.am join forces in campaign against cancer
Tue, 05 Feb 2019 17:19:05 Z
Corporate and financial specialist Maitland/AMO is backing a celebrity-led campaign featuring Will.i.am and a host of music stars in a bid to get their fanbases to combat cancer.

Ogilvy expands work for Hospital for Special Surgery to include PR
Tue, 29 Jan 2019 22:17:04 Z
The New York hospital is looking to attract top-flight business media coverage.

Mount Sinai's Klissas turns employees into reporters
Tue, 18 Dec 2018 18:45:42 Z
VP of marcomms taps into her network news experience to tell and promote the hospital system's stories.

Antoinette Forbes to lead Weber Shandwick Washington healthcare practice
Thu, 03 Jan 2019 18:19:03 Z
Forbes previously worked at Edelman.

ICR acquires Westwicke Partners
Wed, 02 Jan 2019 21:31:07 Z
ICR is doubling down on healthcare with this latest acquisition following its deal with Continuum Health four months ago.

Ketchum names Ariana Macrina director of health strategy
Wed, 19 Dec 2018 17:59:29 Z
She previously worked at Hunter PR, Ogilvy, and Cohn & Wolfe.

Burson-Marsteller veteran Henry Engleka joins Ruder Finn
Thu, 06 Dec 2018 20:59:01 Z
Engleka was chair of Burson-Marsteller's healthcare practice prior to its Cohn & Wolfe merger.

Open Health and Peloton Advantage form trans-Atlantic healthcare comms giant
Wed, 05 Dec 2018 17:55:33 Z
UK-based Open Health has merged with medical comms specialist Peloton Advantage to create a global healthcare communications giant that has 520 staff across seven locations.

Avenir Global buys London creative healthcare agency
Mon, 26 Nov 2018 11:12:36 Z
Avenir Global, the Canadian holding company that includes Axon and Madano in its network, has acquired London-based creative healthcare agency Cherry for an undisclosed sum.

'Measuring PR to the pipeline is not about recreating the wheel' - Cision global CEO Kevin Akeroyd
Fri, 23 Nov 2018 09:38:17 Z
Communications professionals need to start measuring "PR to the pipeline" and "articles to e-commerce" revenue to drive further investment into the discipline, Cision global chief executive Kevin Akeroyd has said.

Gilead names Michael Boyd VP of government affairs, policy
Mon, 12 Nov 2018 16:42:56 Z
Boyd has worked at AbbVie, Pfizer, and Schering-Plough.

Durex urges young people to have sex and save lives in earned media campaign
Mon, 05 Nov 2018 10:27:43 Z
Condom brand Durex has launched a new partnership with AIDS organisation (RED), urging people to 'Give A F**k' in an edgy new earned-media campaign, by Freuds, ahead of World AIDS Day 2018.

Six principles to help guide a progressive health tech communications strategy
Thu, 01 Nov 2018 18:41:00 Z
In a slow-moving, heavily regulated industry, an innovative approach is key.

Apple's Laura Newell joins Collective Health as head of comms
Wed, 31 Oct 2018 19:32:29 Z
She started in October at the disruptive healthcare company.

Breakfast Briefing: 5 things for PR pros to know on Monday morning
Mon, 29 Oct 2018 11:57:11 Z
Health Influencer 50; Gab offline; Musk says costly tweet "worth it."

PRWeek and MM&M unveil the 2018 Health Influencer 50
Fri, 26 Oct 2018 18:50:09 +0100
The third annual list of healthcare industry heavyweights assembled by the editors of MM&M and PRWeek--the Health Influencer 50--has made its debut.

The death of horizontality
Fri, 26 Oct 2018 16:17:06 +0100
WPP this week retired its Health & Wellness operating brand and will move the constituent parts into group agencies in the first half of 2019.

 
 
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